Our Story

Welcome to Pink Sweetheart, a delightful beauty brand that brings a touch of charm to your makeup routine. Pink Sweetheart specializes in offering a wide range of cute and unique beauty products that are sure to capture your heart. With adorable pieces and whimsical designs, our products are a perfect blend of beauty and playfulness.


Pink Sweetheart's product line includes a variety of cosmetics, skincare essentials, and accessories, all designed with a keen eye for detail and a sprinkle of magic. Whether it's our enchanting eyeshadow palettes inspired by fairy tales or beauty blenders shaped like delicate flower petals, each item is crafted to ignite your imagination and bring joy to your beauty regimen.


Our commitment to quality is evident in every aspect, from the carefully selected ingredients that nourish your skin to the innovative formulas that deliver exceptional results.Pink Sweetheart takes pride in creating products that not only enhance your natural beauty but also leave you feeling pampered and confident.


But it's not just about the products—Pink Sweetheart aims to foster a sense of community and self-expression. Our vibrant online platform provides beauty enthusiasts with a space to share tips, tutorials, and inspiration. We encourage customers to embrace their unique style and celebrate their individuality.


With Pink Sweetheart, you can transform your beauty routine into a whimsical journey, where each application is a moment of delight. Our cute and unique products, combined with our dedication to quality and inclusivity, makes us a brand that stands out in the ever-evolving world of beauty. Discover the magic that awaits you and let Pink Sweetheart become your trusted companion on your beauty adventures.

In a beauty world full of black and white, you deserve to stand out and be colorful! If cute cosmetics and beauty products are your thing, then you're in the right place. We are here to add one of a kind pieces to your cosmetic and beauty collection.

Pink Sweetheart is located in Milwaukee, Wisconsin, United States. 

"In the beauty world, everything seemed to be so plain, sleek and black. That's no fun. I figured, we don't just want to choose white or black, we want color. We need glitter, sprinkles, sparkles, rainbows... and unicorns! I think every woman deserves to take her hard earned money and at least buy herself fun, exciting and amazing beauty products. That's who Pink Sweetheart was created for."
- Ashley, Founder of Pink Sweetheart